There's going to be a surprise at the end." In 2018, USA Today reported Lukas was seen purchasing a sunburst nipple shield from Byriah Dailey the weekend prior to the Super Bowl, telling Dailey "OK, watch the halftime show. In 2015, Lukas had stated that he was not aware of what happened with Timberlake. In April 2021, celebrity stylist Wayne Scot Lukas claimed that it was planned by Timberlake, who sought to upstage his ex-girlfriend Britney Spears' MTV Video Music Awards appearance at which she kissed Madonna. The term " wardrobe malfunction" was coined as a result of the incident, and was eventually added to the Merriam-Webster's Collegiate Dictionary. It became the most-watched, recorded and replayed television moment in TiVo history and "enticed an estimated 35,000 new subscribers to sign up". The incident broke the record for "most-searched event over one day". The incident also made Janet Jackson the most-searched person and term of 20. YouTube co-founder Jawed Karim credits the incident with leading to the creation of the video sharing website.
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The increased regulation of broadcasting raised concerns regarding censorship and free speech in the United States. Some American commentators, including Jackson herself, argued it was being used as a means to distract the public from the ongoing Iraq War.
The incident was ridiculed both within the United States and abroad, with a number of commentators opining that it was a planned publicity stunt.
They eventually fined CBS a record $550,000 for the incident, but that fine was ultimately voided by the Third Circuit Court of Appeals in 2011, and a case to reinstate the fine was refused in 2012. The Federal Communications Commission (FCC) fined CBS for an indecency violation of $27,500 and increased it to $325,000. In addition, CBS parent company Viacom and its co-owned subsidiaries, MTV and Infinity Broadcasting, enforced a blacklist of Jackson's singles and music videos on many radio formats and music channels worldwide. Following the incident, the National Football League (NFL) excluded MTV, which had also produced the halftime show for Super Bowl XXXV, from future halftime shows. The exposure was broadcast to a total audience of 150.0 million viewers.
The halftime show was produced by MTV and was focused on the network's Choose or Lose campaign (the year 2004 was a presidential election year in the United States). The incident, sometimes referred to as Nipplegate or Janetgate, led to an immediate crackdown and widespread debate on perceived indecency in broadcasting. The Super Bowl XXXVIII halftime show, which was broadcast live on February 1, 2004, from Houston, Texas, on the CBS television network, is notable for a moment in which Janet Jackson's breast-adorned with a nipple shield-was exposed by Justin Timberlake to the viewing public for approximately half a second. Janet Jackson and Justin Timberlake immediately after Timberlake tore off part of Jackson's clothes at the end of the Super Bowl XXXVIII halftime show.
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